Puraai: Japanese-inspired sneakers with a sustainable soul

Sometimes a brand is born from an idea, sometimes from a journey. And sometimes — like Puraai — it begins with a small detail that changes everything.

Two young Italian designers, passionate about design and sustainability, found their inspiration for Puraai during a trip to Japan. At the end of a long day wandering Tokyo, a symbol on a recyclable plastic bottle caught their eye. That moment sparked the name, the philosophy, and the visual identity of the brand now arriving at Sune.

Minimalist, comfortable, with a 70s vintage touch and a clear mission: to design sneakers with style and purpose.

Puraai at Sune: what’s new for women and men

This season, we welcome a special selection of Puraai sneakers for women and men, available both online and at our physical stores in Barcelona and Menorca.

A collection made for everyday wear: natural rubber soles, certified vegan materials (PETA Approved), and a clean, modern aesthetic inspired by Japanese design and European craftsmanship.

Models now available at Sune

Here’s a closer look at the sneakers you can already shop:

Puraai G02 Panther Stretch (Black & Off White)
Sporty retro style meets thoughtful detail. Chunky sole, contrast stitching, and total versatility.

Puraai G01 XS (Black, Milk, Space, Peppermint)
Sleek and minimalist. Made with recycled rubber outsoles and 100% vegan uppers. Choose from neutral tones or bold pops of color like electric blue or deep green.

A brand with purpose

Puraai is fully cruelty-free and uses no animal materials in any of its products.
Its commitment to sustainability goes beyond marketing: most materials are either recycled or organic, and every pair is made with low-impact production processes in Europe.

Their aesthetic blends 70s nostalgia with Japanese simplicity — the result is a sneaker that feels good and does good, every step of the way.

Where to buy Puraai

Online: www.suneonline.com
In-store:

• Barcelona (Passeig de Gràcia 118)

• Menorca (Fornells & Mahon)

Come try them on, feel the materials, and choose your perfect pair — or shop online with fast delivery and easy returns.

Why we love Puraai

Because it’s not just a brand — it’s a story. One with thoughtful design, strong values, and timeless appeal.
At Sune, we care about soul and intention. And Puraai has both: European design, Japanese inspiration, and a modern take on conscious fashion.

That’s why you’ll find it here.

Ready to walk differently?

Puraai isn’t just worn — it’s felt.
Discover the collection now at Sune, online or in-store in Barcelona and Menorca.