New Balance 327 Soft Blue
As running became popular as a leisure activity in the 1970s, running shoes left their simple existence behind and began to focus on performance. Although the designs of the era would look very simple today, the decade stands out as the moment in which running shoes acquired their own personality. The New Balance 327 trainers represent a milestone in the 70s in terms of innovation, transgressing the elements of classic style, giving them a contemporary look. With an angular redesign of the trusty silhouette, large asymmetrically applied 'N' branding and trail-inspired tread sole, the 327 is a comprehensive reinterpretation of the running classic.
Suede and mesh upper with an exaggerated colourway inspired by the 320, 355 and Supercomp models
oversized N mark
Linear “New Balance” text branding on the inside of the heel
Embossed sole inspired by the 355 trail shoe
New Balance 574 GG2 Grey