New Balance U740 White Lilac Silver

The New Balance U740 in this cream and dusty lilac colourway is one of those trainers you put on for the first time and immediately never want to take off. The off-white base with metallic silver overlays and that softly powdered lilac on the "N" logo and rear panels gives it a quiet character all of its own — not flashy, just distinctive.

New Balance has been making shoes in Boston since 1906 with one obsession: comfort above everything else. The U740 revives the trail-runner silhouette from their 1990s archive — breathable technical mesh, layered overlays and that chunky rubber outsole with trail grip pattern — now dressed in a more delicate, contemporary palette.

For a Saturday with friends, for a trip where you have no idea how many miles you'll cover, for when the rest of the outfit is already sorted and you just need the trainer that won't let it down. Comfortable from day one, no breaking in required.

Details

• Breathable technical mesh upper with metallic silver synthetic overlays
• "N" logo and accent details in dusty lilac
• Chunky rubber outsole with trail-pattern grip and visible ABZORB cushioning
• Flat off-white laces
• Low-top cut, voluminous retro-runner silhouette