Lacoste online: polo shirts and clothing | Suneonline

Some brands need no introduction, but they deserve one. Lacoste was born in 1933 when René Lacoste — the French tennis player nicknamed The Crocodile for his ferocity on the court — created the first cotton piqué polo to play more comfortably in the sun. He called it the L.12.12, it has been in the catalogue for ninety years, and you still recognise the silhouette from across the street. The embroidered crocodile on the chest is no ordinary logo: it is the surname of the man who invented the garment.

The Lacoste we carry at SUNE is chosen with the same instinct as always: cotton piqué polos in the colours you actually want to wear, skirts with that effortlessly sporty-Parisian edge, and knitwear that holds its shape season after season. Nothing is complicated. Everything is comfortable. And that is exactly the purpose René started with.

For a Sunday stroll, for a quiet dinner on the terrace, for the beach day that turns out longer than planned. Lacoste has that gift of clothes that ask for no attention and yet receive it. A French brand with ninety years of history and a polo that, at this point, needs no explanation.